Your customers might just truly dislike Google, and appreciate the values of other search enginesĪll of this means that many businesses stand to gain a lot from diversifying their SEO efforts.There’s rising public concern over search data privacy (and a lack of trust in Google).Some audience segments prefer devices that don’t default to Google – or are locked into a non-Google browser at work by their IT department.ISPs and tech brands can align themselves with alternative search engines, like Microsoft’s partnership with Bing and Yahoo.When marketing experts talk or write about improving your organic rankings, they’re generally referring to your Google rankings – but this doesn’t mean that SEO begins and ends with the world’s most popular search engine.
With its unparalleled ability to instantly serve up accurate results, it’s no wonder that Google has enjoyed a massive share of the global search engine market for more than a decade.
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